The diversity of entertainment and culture that we provide is almost endless, whether you enjoy it in the comfort of your home or if its making your heart beat faster in the company of hundreds of others. Below see our divisions.
We operate a digital music library and are the largest distributor of music on the icelandic market. On average we produce 50-70 new, icelandic albums each year in addition to remastering older gems of the local musical history. We are authorized representatives of Universal, Warner, EMI and Sony/BMG and therefore we embrace all music. We love everyone equally, whether they love icelandic, international, classical, rock, jazz or children's music.
The best games from many of the biggest producers travel through Sena. We represent PlayStation and the gaming geniouses of Electronic Arts, Sony Computer Entertainment, Konami, Activision, Take 2 Interactive, THQ, Atari, Sega and Vivendi Games. We are amused indeed.
Organizing huge concerts comes close to being the most fun in the world. We have had many of the biggest names in rock come over, as well as popstars and masters of classical music. Doing big and small local shows with Iceland's main artists is also our speciality and often we work closely with our music publishing division, creating great synergy between a concert and a new album. We have also produced popular theatre events, some of wich drew full house for months, even years, on end. There is no kind of an event we can't do so on our roster you can also find dance shows, stand up shows, variety shows and comedy hypnotists shows.
In addition to local legends, these names bring back memories in Iceland: Eagles, Bob Dylan, Chris Cornell, Deep Purple, Diana Krall, Eddie Izzard, James Blunt, Jarvis Cocker, Joe Cocker, José Carreras, Josh Groban, JS Ballet, Katherine Jenkins, Katie Melua, Kiri Te Kanawa, Lou Reed, Patti Smith, Ray Davies, Sissel Kirkebo, Snoop Dogg, Sugababes, The Shadows, Uriah Heep and Van Morrison.
If anything other than music and literature is central to the cultural scene it has to be the movies. We distribute the blockbusters of 20th Century Fox, Sony Pictures, Focus Features and The Weinstein Company. We also produce icelandic films and operate The Green Light (Græna ljósið), a branch that specializes in finding and communicating independent and artistic movies from all over the world.
We operate theatres in three locations. Smárabíó is the most popular and advanced movie theatre in Iceland, boasting the 3D latest technology in every hall and the best sound systems available. Borgarbíó in Akureyri is one of Iceland's oldest still in operation. The newly renovated Háskólabíó boasts five technically advanced halls.
Literature is inseparable from icelandic cultural identity. We believe both in the traditional type of books printed on paper and the modern electronic versions. Content is everything and our titles multiply in numbers.
It would be no fun if toys weren't around to play with. We become children again distributing the toys from Playmobil, Mattel, Tomy, Ke Mathiasen, Canenco, Playbox, Dantoy, Unice and Happy People.