About Sena

Their experience is our passion

We listen, watch and play 24/7. As we hear brand new musical expressions or golden oldies we listen to what the people of Iceland want to hear. We watch movies all day and night and see what other people want to see. We notice what tickles the curiosity in others. We work with the senses, the creativity and the warm welcome of our fellow countrymen. Your experience is our passion.

What we do
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The diversity of entertainment and culture that we provide is almost endless, whether you enjoy it in the comfort of your home or if its making your heart beat faster in the company of hundreds of others. Below see our divisions.


Video Games

The best games from many of the biggest producers travel through Sena. We represent PlayStation and the gaming geniouses of Electronic Arts, Sony Computer Entertainment, Konami, Activision, Take 2 Interactive, THQ, Atari, Sega and Vivendi Games. We are amused indeed.


Organizing huge concerts comes close to being the most fun in the world. We have had many of the biggest names in rock come over, as well as popstars and masters of classical music. Doing big and small local shows with Iceland's main artists is also our speciality and often we work closely with our music publishing division, creating great synergy between a concert and a new album. We have also produced popular theatre events, some of wich drew full house for months, even years, on end. There is no kind of an event we can't do so on our roster you can also find dance shows, stand up shows, variety shows and comedy hypnotists shows.

In addition to local legends, these names bring back memories in Iceland: Justin Timberlake, Eagles, Bob Dylan, Chris Cornell, Deep Purple, Diana Krall, Eddie Izzard, James Blunt, Jarvis Cocker, Joe Cocker, José Carreras, Josh Groban, JS Ballet, Katherine Jenkins, Katie Melua, Kiri Te Kanawa, Lou Reed, Patti Smith, Ray Davies, Sissel Kirkebo, Snoop Dogg, Sugababes, The Shadows, Uriah Heep and Van Morrison.


If anything other than music and literature is central to the cultural scene it has to be the movies. We distribute the blockbusters of 20th Century Fox, Sony Pictures and The Weinstein Company. We also produce icelandic films and operate The Green Light (Græna ljósið), a branch that specializes in finding and communicating independent and artistic movies from all over the world.

Movie Theatres

We operate theatres in three locations. Smárabíó is the most popular and advanced movie theatre in Iceland, boasting the 3D latest technology in every hall and the best sound systems available. Borgarbíó in Akureyri is one of Iceland's oldest still in operation. The newly renovated Háskólabíó boasts five technically advanced halls.

The Sena family
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We function much like a rock band, each member honing his instrumental skill and vision to make the concert perfect. Below you can see who the players are.


The people

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Not everyone gets to work with the things they love. But we are lucky. Each day new music awaits us to communicate, movies to project, video game records to shatter, books, toys, events and concerts to look forward to. Click below for a list of the lucky ones.

Staff list
Name Job title Division Email
Ásta Edda Stefánsdóttir Cashier Finance asta [hjá] sena.is
Esther Þorvalds PR Manager Office esther [hjá} sena.is
Guðmundur Breiðfjörð Marketing Director of Movie Division Films breidfjord [hjá] sena.is
Ísleifur Þórhallsson  Head of Event Division Office / Events isi [hjá] sena.is
Jón Diðrik Jónsson CEO Office jd [hjá] sena.is
Konstantín Mikael Mikaelsson Head of Film Division Films tino [hjá] sena.is
Lilja Ósk Diðriksdóttir Head of Marketing in Cinemas Cinemas lilja [hjá] smarabio.is
Margrét Sif Hákonardóttir Accountant Finance maggasif [hjá] sena.is
Ólafur Þór Jóelsson Head of Video Game Division Sales olafur.joelsson [hjá] sena.is
Ómar Arnason Sales Representative Office omar [hjá] sena.is
Sólveig Þórarinsdóttir Chief Accountant Finance solla [hjá] sena.is
Asta Maria Harðardóttir Operation Manager of Cinemas Cinemas astam [hjá] sena.is
Birgir Heiðar Guðmundsson  Graphic designer Rifsber birgir [hjá] rifsber.is

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